Dear Charmin,
For the past 35 dog years, I've watched your stupid, stupefying commercials. I have suspended my disbelief regarding the usage of toilet paper among bear-kind. While I have openly questioned how it could ever be possible that a pantless child-bear, feeling the need to wipe its own ass after shitting in the woods, could leave several bits of toilet paper all over said ass once, let alone enough times that he would require regular ass-inspection (and mild shaming) from Momma Bear, before this moment I have not turned to the internet to announce my misgivings.
Many others have -- if you type "Charmin commercials" into google, the suggested search that comes up is, "Charmin commercials disgusting."Go down that path if you wish.
The first commercial was jarring, the next few equally jarring. Mostly because I couldn't believe that your company was sticking with this ad campaign and that some collection of MadMen were sitting around a boardroom table pitching a whole set of and-then-the-bear-has-bits-of-toilet-paper-all-over-his-ass! commercials. What were the ones you chose not to make? What crossed the line?
The commercials themselves are plenty disturbing but here's what's really getting to me: the complete lack of improvement shown by the child-bear in the past 5 years. Seriously, bear, what *exactly* is wrong with you that you can't figure this out by now? In the second-to-last instalment in the series, you were playing video games on top of a bunch of cushions you stole from the couch. So you can figure that out but you can't wipe your own ass properly? What the fuck, bear?
The latest commercial is even more horrific than the previous ones (and that's really saying something) because it has Momma Bear going through her bear-child's dirty laundry (strange because the bear-child is usually pantless) and finding a pair of tighty-whities with SKID MARKS in them. That's right, his problem has evolved from toilet paper bits (perhaps indicative of too much wiping?) to nasty skid marks, clearly indicative of lack of wiping. Momma Bear, I ask it again, what the hell is wrong with your child?
Maybe this is the kind of thing that all parents go through and my incredulity re: the child-bear's apparent bathroom disability only comes from my lack of experience with ass-inspecting children. I don't know. But this whole thing has gone on wayyyyyy too long, that's what I'm saying.
As for your actual product, Charmin, I have absolutely no thoughts about it whatsoever. Sometimes I buy it when it's on sale, sometimes I buy other toilet paper. It all seems to work.
Best wishes,
D